Archery gives +50% bonus damage, which is significantly more in comparison with expert Offense which only gives +30%. This can give a significant increase in damage dealt by ranged attacks. Tower with Titans and Magi (and Master Gremlins), or Stronghold with Cyclops and Orcs are good examples of towns that may benefit greatly from choosing Archery. However, as the skill only affects ranged attacks, it can be entirely useless if the hero has no creatures capable attacking at range. For example Fortress has only one low tier – although quite powerful – ranged creature (Lizardman and Lizard Warrior), which makes Archery a rather less useful skill for Fortress heroes.
There are also three artifacts that can increase the effect of archery: Bow of Elven Cherrywood, Bowstring of the Unicorn's Mane and Angel Feather Arrows. Although the increase is quite small, it can sometimes be enough to turn the tide of a battle. Golden Bow, as well as Bow of the Sharpshooter (a combination or super artifact found only in the Shadow of Death expansion) do not directly affect Archery skill, but they work well together with it.