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'@@ -1,0 +1,1 @@ +What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has been an increasing channel for marketing in recent times, many companies haven't yet begun to take advantage of the potential of it. This is crucial for companies that are investing in SEO. While the advantages of social media may not be immediately apparent, they are crucial to SEO aid. Here are five reasons social media is vital to SEO.<br><br>1.) Social Media Signals<br>It is no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, [https://socialwb.com/ شراء متابعين تيكتوك] comment or share an article it is referred to as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify the content that people are most interested in and what their algorithm deems high-quality. A piece of content could also be indexed instantly if it's receiving a lot of engagement on social media.<br><br>2) [https://pinterest.com/search/pins/?q=Link%20Building Link Building]<br>The days of asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method and create content of high-quality that is link-worthy. How can you get your content to websites that are willing to link to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is the solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, when it's worthy of linking to. These people will share your content with others, increasing your influence.<br><br>3) Content Amplification<br>It doesn't matter how high-quality the content you publish, it's unlikely to be popular until you amplify it. Sure, email marketing is an [https://www.ft.com/search?q=effective effective] way to boost the content, but it'll only reach people within your marketing database. You can also reach new audiences via social media. If you send your content out to your followers, they will be sure to share it with their own followings if they find it helpful. This will allow them to share your content with their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic including inbound links, social signals , and brand awareness - all of which are utilized by search engines to assess content quality.<br><br>content amplification lifecycle<br><br>4.) Brand Awareness and Signals<br>Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media helps to build brand awareness and amplifies your content. This is what Google refers to as a co-citation. These co-citations can be built through social media to improve Google's trust and assist with branded searches.<br><br>5.) Social Indexing<br>Since the search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your business to show up in search results that include branded search queries , which is more than only your website. It's even more effective. Individual tweets on Twitter were previously indexed and appeared in search results as well providing another method for your content to rank in search. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked. '